Let's get digital...digital!

Get it?

Anyways,
nOir jewelry does a great job using digital technology to promote their brand. Their web site is fully functional and easy to move around. You can see their complete collection as well as their prices and it is easy to buy online! In conjunction with their web site, they manage a blog that lets their fans in one what they are currently up to. They upload ads and music videos where their jewelry has been used and let you know of any collaborations that are in the makes. All this information given to the consumer builds interests and keeps them coming back to their site. I love going on their website and blog and seeing the newest additions and what all they have been working on.

On their blog they allow comments to be made about their posts. This is a good resource for them to listen to what their customer wants and what they are interested in. I wish that people would utilize it more. I also wish that they would update their blog more.

If i working for nOir I would market more to mainstream consumers. I would bring more attention to the blog and really make sure that they utilized the comments sections, see what the consumer loves the most and what we could do better.