Get it?
Anyways,
nOir jewelry does a great job using digital technology to promote their brand. Their web site is fully functional and easy to move around. You can see their complete collection as well as their prices and it is easy to buy online! In conjunction with their web site, they manage a blog that lets their fans in one what they are currently up to. They upload ads and music videos where their jewelry has been used and let you know of any collaborations that are in the makes. All this information given to the consumer builds interests and keeps them coming back to their site. I love going on their website and blog and seeing the newest additions and what all they have been working on.
On their blog they allow comments to be made about their posts. This is a good resource for them to listen to what their customer wants and what they are interested in. I wish that people would utilize it more. I also wish that they would update their blog more.
If i working for nOir I would market more to mainstream consumers. I would bring more attention to the blog and really make sure that they utilized the comments sections, see what the consumer loves the most and what we could do better.
Sunday, April 25, 2010
Thursday, April 15, 2010
Product Description
Leeora Catalan created nOir Jewelry about 14 years ago after working with a couple of clothing designers Ralph Lauren and Oscar De La Renta. You may have heard of them? Leeora creates statement pieces that are one of a kind and each one has a personality of their own. nOir jewelry ranges anywhere from quirky animal rings like my personal favorite Goldie the Elephant, to Brian the Buddha shown above and are slathered in CZ's. nOir also carries spiked rings and bracelets that are a girls best friend and are bound to take any sleazy guy's eye out if necessary. The newest additions are a collaboration with Patricia Fields for the Keith Haring foundation.
nOir's price range is anywhere from $25 for a small studded earring to $300 for a fabulous spiked bracelet. They can be found in Anthropologie and other specialty boutiques as well as on the bodies of Lady Gaga, Rihanna, Sarah Jessica Parker, Katy Perry and many more. They can also be seen in ads for MAC make up, Milk Campaign, music videos, etc.
nOir doesn't really do your typical advertisements, they have been featured on QVC before but the majority of their advertisement is through word of mouth, celebrities and specialty boutiques. I have been following nOir around for about 2 years now, and what I love is that they don't come out with a different line for each season, they keep signature pieces and build off that. Their quality is awesome, and there is no variation of the picture online to what you get in the mail. I personally own Goldie the Elephant and I am in love with it. Whenever I wear it I get tons of compliments. One downfall is that they don't have a lot of sales, they may have a sample sale, but never in my neck of the woods. : ( That would be nice. It may be kind of pricey, but its worth the purchase if you're looking for something that's unique and fun.
Below I have posted some images related to today's posting...
Spiked Ring and Bracelet.... Watch out!!
K. Haring Necklace
Goldie the Elephant!!
nOir's price range is anywhere from $25 for a small studded earring to $300 for a fabulous spiked bracelet. They can be found in Anthropologie and other specialty boutiques as well as on the bodies of Lady Gaga, Rihanna, Sarah Jessica Parker, Katy Perry and many more. They can also be seen in ads for MAC make up, Milk Campaign, music videos, etc.
nOir doesn't really do your typical advertisements, they have been featured on QVC before but the majority of their advertisement is through word of mouth, celebrities and specialty boutiques. I have been following nOir around for about 2 years now, and what I love is that they don't come out with a different line for each season, they keep signature pieces and build off that. Their quality is awesome, and there is no variation of the picture online to what you get in the mail. I personally own Goldie the Elephant and I am in love with it. Whenever I wear it I get tons of compliments. One downfall is that they don't have a lot of sales, they may have a sample sale, but never in my neck of the woods. : ( That would be nice. It may be kind of pricey, but its worth the purchase if you're looking for something that's unique and fun.
Below I have posted some images related to today's posting...
Spiked Ring and Bracelet.... Watch out!!
K. Haring Necklace
Goldie the Elephant!!
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